Tuesday, July 26, 2011

Cinema Ad for HERO FOUNDATION

by Ayala Land Rbg (videos)

For more info, kindly check out the following links to our HERO website:

Official Website: www.herofoundation.com.ph
Facebook page: http://www.facebook.com/he​ro.phils

Monday, July 25, 2011

The future of condominiums: Indulgent living

This is because recent studies like that conducted by HSBC show that individuals are seeking wealth not just for wealth's sake, but to find the kind that enables them to rear a family and gives them freedom to pursue their interests and hobbies amid fast-paced living.









condo manila

Spacious Condos

The place offers roomy condo units with high ceilings and generous living and dining areas, Ground-floor cafes, lounges, courtyard gardens and maximized ventilation in each of the building's units, provide relaxing spaces in the middle of Makati.

Wednesday, July 20, 2011

Ayala Land gets highest credit rating for P4-B bonds

“The Ayala brand provides a premium and is a major competitive advantage over other domestic property companies. Management’s track record spans decades, enabling it to take advantage of industry upturns while anticipating and weathering difficult challenges,” PhilRatings said.

MANILA, Philippines - Property giant Ayala Land Inc. (ALI) has retained the highest credit rating of PRS Aaa for its P4-billion bond issue.

According to domestic credit watcher PhilRatings, with obligations rated PRS Aaa are of the highest quality with minimal credit risk, with the obligor’s capacity to meet its financial commitment on the obligation extremely strong.

The rating reflects ALI’s solid brand equity and seasoned management, strong profitability, cash flow and liquidity as well as the company’s sound capitalization structure. The rating also considers the relatively positive outlook for the Philippine property sector in the short- to medium-term.

“The Ayala brand provides a premium and is a major competitive advantage over other domestic property companies. Management’s track record spans decades, enabling it to take advantage of industry upturns while anticipating and weathering difficult challenges,” PhilRatings said.

PhilRatings noted that the company’s balance sheet remains healthy, with much untapped absorptive capacity to support ALI’s aggressive growth plans in the coming years.

Strong cash flows from the pre-selling of various residential launches, as well as proceeds from the company’s recent notes issue brought cash and cash equivalents to P25.6 billion as of end-March 2011.

ALI reported a 33% growth in net income for the first quarter this year to P1.6 billion as revenues rose 15% to P10.6 billion.

The company is pursuing a “5-10-15” plan, by which it intends to achieve, within five years or by 2014, P10 billion in after-tax income and a return on equity of 15%.

Sunday, July 17, 2011

The future of condominiums: Indulgent living

Today, the upwardly mobile indulge by purchasing a designer outfit, buying a sports car or escaping to a Caribbean cruise. In no time however, just staying home can be a pleasurable and indulgent experience.


This is because recent studies like that conducted by HSBC show that individuals are seeking wealth not just for wealth's sake, but to find the kind that enables them to rear a family and gives them freedom to pursue their interests and hobbies amid fast-paced living.

Banking into these new findings are different real estate developers that have come up with residential spaces offering discerning city dwellers the ability to enhance their well-being through empowered and indulgent living. At the forefront of these is Senta, the latest project of Alveo Land Corp, an Ayala Land Company. A 39-storey residential tower facing the greenery of the Legazpi and W.Sycip Parks, Senta is set to be an icon for high-powered living right in the middle of the country's premier financial district.

"The new affluent are looking for a different kind of fortune - things that can make their lives better and help them develop into holistic individuals. They are looking for a quick refuge after a hectic day; they want to appreciate nature and have the luxury of time to be with their families and friends; they want to achieve their other dreams aside from their careers while remaining plugged into the fast life of business and commerce," says Alveo Land President Dan Abando.

Blurring distance
Most urban achievers, especially those who are at the top of their game, are looking for residential spaces that are a stone's throw away from commercial and corporate hubs, medical establishments, educational institutions, shopping destinations, as well as unique dining and retail options. This saves them from the stress brought about by heavy traffic that eats up a lot of time that could have been used for pleasurable endeavors like a swim in the pool or a gym workout.

Staying true to Alveo Land Corp., track record of building sound residential communities in highly networked places, Senta will rise a few steps from the global retail experience offered by Greenbelt where urbanites can explore redefined and refreshing ways of shopping, leisure, dining and recreation. It is also within walking distance from Makati Central Business District's towering skyscrapers that houses top commercial and corporate offices.

Inspiring aesthetics and indulgent amenities
Senta is set to be an icon in the distinct bohemian landscape of Legazpi Village with its elegant facade of full vertical glass corner panels. "Good aesthetics is inspiring and stirs positive emotions in people," explains Abando.

An elegant lobby designed by renowned interior designer Ed Calma gives a soothing prelude to what Senta holds. A fusion of intricate, contemporary design and homey ambience, Senta's art museum-inspired lobby renders a relaxing and visually enticing atmosphere to both residents and guests.

Abando also said that what makes Senta unique are the different water elements and amenities that are present in the condominium. "Water has a relaxing effect on people. Just hearing it and watching the fluidity of its movement is very calming," notes Abando. Senta's podium level features three different swimming pools for urbanites whose way of relieving stress is through plunging in the waters: a lap pool for hardcore serious swimmers; a children's pool for kids who are starting to love water sports; and a lounge pool with heated Jacuzzis and a private outdoor theatre - an unprecedented facility in condominiums that is expected to elevate the concept of "passing time" to a whole new altitude.

Gym buffs can also engage in an adrenaline pumping work out that is medically proven to release endorphins in the brain that make people feel better in Senta's fully-equipped gym that overlooks the serene greenery of Legazpi and W.SyCip Park. The podium also houses a children's playground that features modern play equipment that allow kids to explore the world and in turn, develop their creativity in a safe environment. Likewise, deck areas are present for laidback afternoons - ideal for busy individuals seeking a quiet refuge.

Relaxing on a green roof
Completing Senta's multi-sensory living experience are the different facilities found in its roof deck. Utilizing the principles of green roofing technology, Senta's roof deck merges top-of-the-line amenities and natural elements. A putting green provides private and intimate putting exercises that can clear the minds of busy executives while a Zen-inspired rock garden is an ideal venue to savor the simple things in life. A multi-purpose garden is also at hand to host different events for nightcaps with colleagues and family which can provide a boost of energy for burned-out urban achievers.

The Center of Power and Pleasure
From its strategic location, state-of-the-art amenities, green elements, to its beautiful structure and fa├žade, Senta's potential of improving the overall well-being of its future residents is very likely. Through Alveo Land's forward thinking, expect that urban achievers are soon to find a residential niche in the metro that exemplifies their successes and amplifies their wellness.

Alveo Land Corp., is Ayala Land's standard-bearer for innovation in residential living. It builds balanced, harmonious communities where the living experience enhances the lifestyle aspirations of its customers. You may visit the Senta Showroom at the 3rd level of Greenbelt 3, Ayala Center, Ayala Ave., Makati City.

Thursday, July 7, 2011

Benefits of Living in a Luxurious Condominium Unit

Condominiums became popular because of its location, which is in business and commercial districts. However, condominiums are also known for its other benefits and luxuries which made it popular in the Philippine market.


In terms of the best types of housings which can be found in business and commercial districts in the Philippines, many Filipinos had considered condominiums as the best types of modern housings found in those areas. So what are the reasons why condominiums became popular in today’s modern trends in the Philippine market?

Benefits of Living in a Condominium Unit

Like other types of modern housings in the Philippines, such as apartment buildings and townhouses, condominiums became popular because of the accessibility that it can offer to its residents. Because of its location, which is mostly in the center of business and commercial districts, such as the many condo manila, residents are given the luxury of living within walking distance or mass transit distance from their workplaces, allowing them to avoid the usual hassles of rush hour.

However, other than just the advantage of its location, condominiums are also known for its other advantages that made it more popular compared to renting in an apartment building or investing hundreds of thousands of Pesos in townhouses. One apparent reason is because of its amenities.

Offering Luxurious Activities

What made condominiums popular in the Philippines, particularly the many condo Manila, is because of its amenities. According to real estate experts, condominiums are the only types of housings found in business and commercial districts that can offer amenities such as gym, indoor swimming pools, and even a full-size sports complex complete with basketball, volleyball, and badminton courts.

Because many Filipinos are looking for activities that can relax their tensions from work, condominiums aimed to minimize their resident’s stresses by offering them a number of luxurious activities, which made these types of housings even more popular compared to other types of modern housings in the same location.

New Benefits

Because of the growing popularity of apartment buildings as well as the growing competition in the condominium industry, a number of new condo Manila had been found to offer new advantages to Filipinos, such as the advantage of allowing its residents to own a condominium unit and pay for it in installment.

Because of this new term of payment, manila condominiums became even more affordable compared to renting in an apartment unit, or even more cost-efficient compared to living in a normal house in residential districts.